Home > Media Relations > Press Releases > 10/05/05
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TickCo Premium Seating Repositions for Next Phase of Growth and Innovation

Launch of new brand identity overlaps with a move to an 11,000-square-foot facility and upgrades to technology and security.

PHOENIX, AZ, October 5
--
TickCo Premium Seating, formerly The Ticket Company, announced today the launch of its new brand name and company logo. Coinciding with a move to an 11,000-square-foot facility at 4343 N. 16 th Street in Phoenix, and upgrades to technology and security, the changes enable TickCo Premium Seating and its online brand, TickCo.com, to further solidify its position as an industry leader.

The new name, further distinguishes TickCo Premium Seating from other agencies in the ticket brokering industry using Ticket Company as a generic addition to their name. After almost two decades of being established as The Ticket Company offering sports tickets, concert tickets and theatre tickets, the name change further aligns TickCo Premium Seating with its web site URL, TickCo.com, spotlighting the online nature of its business.

“We felt our old name did not reflect the unique qualities associated with our service, said Kris Farmer, Director of E-Commerce, “We chose TickCo to further distinguish us in the industry and to emphasize the URL of our web site. We also added the Premium Seating tag to help prospective customers associate our brand with the upscale, quality seating that we provide.”

Farmer adds, “As we head into the next few months of completing this stage of expansion, we are more excited than ever about our continuing ability to help our individual and corporate clients experience premium seating service. TickCo.com is the company best positioned to deliver the service and product that our clients expect.”

Technology upgrades include installation of new T-1 lines, new phone hardware and six new servers. Security upgrades have also been implemented by adding electronic access to the facility, 24 hour video surveillance and a swipe system to maintain a safe working environment for employees. The upgrades provide employees with the security, technology and operating equipment they need to focus on dedicated time for clients and quicker processing times for online operations. For TickCo.com this means the ability to handle more data, more efficiently and more reliably than ever before.

With the new changes, TickCo Premium Seating was also selected by Microsoft as one of only five companies to act as a test site for their new Core Server Configuration software.

TickCo.com is operated by TickCo Premium Seating, the world's premiere online event ticket brokers, procuring hard-to-find tickets for popular events worldwide since 1989 serving individual and corporate ticket buyers in over 25 countries.

Event Tickets can be found at: TickCo.com sports tickets / TickCo.com concert tickets / TickCo.com theatre tickets.

[View TickCo.com New Logo]



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